Digital Marketing Dynamics – Wednesday, 10th April 2019
A lively and interactive day understanding the changing digital landscape, how to ensure effective e-marketing and what digital means in 2018.
- Digital transformation in the wealth & asset management industry
- Phil Ball, Clever Touch. Building the infrastructure to optimise your digital marketing
- Mat Greenlay, Aberdeen Standard. Building the digital team in your business
- Michelle Booth, Digital Innovation Strategist. Campaign lead generation & customer journeys
- Integrating CRM and Email
- Adrian Kingwell, Mezzo Labs. Building objectives, KPIs and dashboards