Fund Marketing Academy – Assignment of the Year 2017

To complete the Fund Marketing Academy programme and help embed learning, we asked our students on the 2016/17 programme to submit of one written assignment by 30th June 2017.

We left the format of assignments up to students, but to provide an idea of length, we suggested 5,000 words, and that we would like them to showcase their key learnings from the Fund Marketing Academy along with their business’ strategic direction.

We proposed a structure:

  • Around 5,000 words
  • This can be a video, a PowerPoint, a small dissertation – be creative, it’s up to you!
  • Five clear areas linking with our five days on the course:Understanding and positioning of your target market
  • Process and thinking behind your campaign planning and evaluation
  • Consideration and development of a compelling content marketing plan
  • Use and integration of digital across your marketing strategy
  • How you would look to communicate this strategy internally to different audiences and stakeholders in the business to ensure buy-in

Things that should be considered:

  • What have you learnt during the year on the FMA programme?
  • Reflect on the initial bio and marketing strategy oversight which you sent at the start of the course, how has this changed?
  • How important were the people on your course and what have you learned from them?
  • Where would you like to take your career next?
  • What is your business’ strategy and how would you recommend improvement?

We received an amazing array of assignments and many students put in some great effort alongside their day jobs and attending the programme. But we had to choose a winner.

We’re delighted to announce Peter Wilson, Marketing Manager at Fidelity International as our winner of the ‘Assignment of the Year’.

Peter’s Fund Marketing Academy submission was an outstanding assignment, showcasing each theme covered throughout the year, overlaid with a sound understanding of Fidelity’s business strategy. The assignment was well structured, pointing to learnings from each session and showcased a clear engagement as well as personal reflection.

Well done Peter!

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