2016 has been a significant year for B2B social media marketing. As a serious outlet for marketers to take advantage of, social media has grown in acceptance and implementation by leaps and bounds.
But all of that development is simply paving the way for things to come in 2017 for B2B social. Social media initiatives will need to become more sophisticated and nuanced, new technologies will be front-and-center for achieving brand recognition and better lead generation, and audiences will expect much more from the brands they interact with via social media.
Here’s a rundown of the 5 biggest B2B social media trends to expect in 2017: