Evonomie: What is a Net Promoter Score, and Why Does it Matter to Your Business?

Net Promoter Scores (NPS) have been popular in many industries as a measure of client satisfaction. A simple question; “On a scale of 1 to 10, how likely are you to recommend this company’s product or service to friends, family, or colleagues?”

We’re seeing renewed interest in NPS from asset management firms who want a simple measure that is client centric and can be recorded over time to reflect an increased focus on client experience satisfaction.

If you’re looking for easy ways to measure the NPS for your firm, you can use Hotjar which gives you a range of tools for understanding users on your website – heatmaps, journey recordings, polls and surveys.

We’re also looking at how NPS could be a core metric for benchmarking within the MS3insight service which allows wealth & asset management firms to compare their marketing performance within their peer group.

Read the full article from Annmarie at Evonomie:

Net Promoter Scores (NPS) have been popular in many industries as a measure of client satisfaction. A simple question; “On a scale of 1 to 10, how likely are you to recommend this company’s product or service to friends, family, or colleagues?”

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