Could Facebook be the new LinkedIn for Asset Managers?

A report back in 2016 by PwC found that rather unsurprisingly, Facebook was the least used channel by asset managers. Indeed, the numbers say it all if you look at how many followers an asset manager has on LinkedIn v Facebook (for Blackrock 440,030 on LinkedIn v 24,329 on Facebook, Oct 2018).

These numbers are hardly surprising, given that LinkedIn has always been thought of as the business platform and Facebook the fun one. However, with the lines becoming increasingly blurred between professional and personal lives and the workforce being increasingly made up of millennials, is the asset management industry missing a trick? Should they be engaging more on Facebook and if so, do they need to adapt their communications to do so?

This article looks at the opportunities for fund managers to advertise on Facebook and why the content being promoted may be the cause for the previous lack of engagement.

Many may already include Facebook in their social media strategy, but for those that don’t and are tempted, this guide can help you get started

A report back in 2016 by PwC found that rather unsurprisingly, Facebook was the least used channel by asset managers. Indeed, the numbers say it all if you look at how many followers an asset manager has on LinkedIn v Facebook (for Blackrock 440,030 on LinkedIn v 24,329 on Facebook, Oct 2018). These numbers are hardly surprising,…

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