Back to School

We all have a role to play in educating our audience about our products and services. A recent study by Research firm ERS, found that every pound spent on financial education initiatives could create more than £5 in social value. Meaning, the earlier the younger generation are educated about finance, the more likely they will have a happy and healthy relationship with money. Now I’m not suggesting that we lower our target audience age – far from it. But I just find it interesting that educating 16-25-year olds is the start of a financial education evolution. Which can only result in a savvier and more knowledgeable end client for future generations.

 

https://www.moneymarketing.co.uk/financial-education-investment-study/

We all have a role to play in educating our audience about our products and services. A recent study by Research firm ERS, found that every pound spent on financial education initiatives could create more than £5 in social value. Meaning, the earlier the younger generation are educated about finance, the more likely they will…

This article is only available to members.
Register for free now.

Register for free

Register with the Fund Marketing Network for free to access our content and events. Upgrade to Premium or our programmes later (optional)

Register

Related Content

Video: How can Sales and Marketing work together more effectively?

We caught up with Scott Stevens, Head of Business Development at Quilter Cheviot, to discuss why there are often tensions between sales and marketing and how they can, and should, work better together.

Read more

Video: Tom Hughes Allianz Global Investors

We caught up with Tom Hughes, Head of Northern European Marketing at Allianz Global Investors, to ask him some questions as part of our Views, Insights & Perspectives video series. Tom reflected with Georgina Field on the activity and the team behind the Allianz Global Investors brand, getting the basics right, acting local as part…

Read more