The importance of client centric language

This article is only available to members.
Register for free now.

Register for free

Register with the Fund Marketing Network for free to access our content and events. Upgrade to Premium or our programmes later (optional)

Register

Related Content

Brand, Content, PR & Comms

5 days ago

Don’t just stand for something, stand against your competitors

I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to marketing, or frankly even referencing them at all…

Read more

Content

2 months ago

Is your content marketing primed for success…really?

Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the ‘editorial calendar’, figures have grown to show 91% of B2B and 86% of B2C marketers plan to use content marketing in their campaigns.1 An important point to make here is…

Read more