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Join the Fund Marketing Network and gain access to events and resources designed specifically for marketers within the asset management world.

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The Fund Marketing Network brings together all the resources that marketers working in asset management need on a day to day basis

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Brought to you by White Marble Marketing, the Fund Marketing Network's goal is to provide the resources to boost knowledge and produce effective marketing within the asset management world

The Fund Marketing Network is an online platform designed specifically for marketers working within asset and wealth management.

By joining the Network, you will have access to a wealth of resources, ranging from  events, webinars, research and reports as well as having the chance to meet and network with industry peers and leaders. All designed to broaden your marketing skills, industry knowledge and ultimately enhance your career.

No matter what stage you are in your career, we have a programme for you:

  • Induction – a one day course for those new to the industry or in need of a refresher
  • Academy – a five day course, spread over a year designed to train, develop and grow marketing professionals
  • Leadership – a five month course designed to build confidence, skills and profile in senior marketers
  • Network membership  – provides access to our online platform of webinars, events, expert speaker series, research and networking events

Events

Expert Speaker Series: Winning the Hearts, Minds and Confidence of the Board

An unfortunate but familiar scenario plays out. A team comes up with a breakthrough idea that will drive short and long-term growth. However,  once in the boardroom it all falls apart, with senior managers exposing cracks in the strategy where outcomes have not been clearly defined or supported with adequate facts. Defeat hangs heavy in the room, offset with blank stares and demands to rewrite the plans again.

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Fund Marketing Induction March 2019

For those new to asset management marketing or in need of a one day refresher. The Fund Marketing Induction course offers a one day intimate learning experience covering all you need to know as an introduction to investment marketing.

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Market Insight

21 March

Expert Speaker Series: Is marketing relevant to the success of fund managers building their businesses in Europe?

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Digital

10 April

Academy: Digital Dynamics

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Academy: Developing key leadership skills

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Insight

Market Insight

3 days ago

Part 2: Discretionary Fund Managers: 4 tips on how asset managers could improve their relationship with DFMs

In part 2 of our DFM research, we provide four recommendations as to how marketers could operate differently to improve this important relationship.

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Brand

5 days ago

Brand Identity & Definition: Tips for discovering brand authenticity

Don’t be lazy – Keep digging for the finer nuances of what you
do differently & express it with heart and purpose.

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Market Insight

2 weeks ago

Part 1: Discretionary Fund Managers: How well do you know this key distribution channel?

Discretionary Fund Managers (DFMs) are increasingly acting as gatekeepers to the flow of retail assets in the investment market. We recently worked with research company, DISCUS, to find out how DFMs select funds, what they think of the asset managers who provide these underlying funds and what could be done to improve this relationship.

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