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The community for marketers in asset management

The Fund Marketing Network offers a community for asset management marketers to connect with peers, learn from experts and grow their network.

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Learn & network

A five day programme spread over one year, to train, mentor & develop marketing talent.

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Grow & develop

Membership offering access to a growing network and extensive events programme.

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Introduce & understand

A one day introductory course to investment marketing.

Leaders: are they born or made?

20 June, 2018

Ah, the good old nature v. nurture debate. Is it a cop out to say it can be a bit of both?  I firmly believe…

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I knew it wasn’t dead…

18 June, 2018

It never ceases to bewilder me when, during a campaign tactics discussion, someone immediately puts the kybosh on direct mail. “It’s too expensive”, “we live…

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Digital marketing team structures

15 June, 2018

The typical marketing team model for asset management firms involves having a digital marketing team acting as a centre of excellence, being champions for digital…

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Branding: Do all investment managers tell the same story?

5 June, 2018

How many times have you created content that talks about being ‘client focused’. Lots?  Well so has everyone else. Often thought of as a ‘safe’…

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Integrating your campaigns: you talking to me?

24 May, 2018

Back in the day, before the advent of google and the explosion of digital content, marketers had very few channels to work with.  Direct mail…

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Marketo: The Marketer’s Glossary of GDPR Terminology

22 May, 2018

With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous…

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