Welcome

Join the Fund Marketing Network and gain access to events and resources designed specifically for marketers within the asset management world.

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The Fund Marketing Network brings together all the resources that marketers working in asset management need on a day to day basis

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Brought to you by White Marble Marketing, the Fund Marketing Network's goal is to provide the resources to boost knowledge and produce effective marketing within the asset management world

The Fund Marketing Network is an online platform designed specifically for marketers working within asset and wealth management.

By joining the Network, you will have access to a wealth of resources, ranging from  events, webinars, research and reports as well as having the chance to meet and network with industry peers and leaders. All designed to broaden your marketing skills, industry knowledge and ultimately enhance your career.

No matter what stage you are in your career, we have a programme for you:

  • Induction – a one day course for those new to the industry or in need of a refresher
  • Academy – a five day course, spread over a year designed to train, develop and grow marketing professionals
  • Leadership – a five month course designed to build confidence, skills and profile in senior marketers
  • Network membership  – provides access to our online platform of webinars, events, expert speaker series, research and networking events

Events

Fund Marketing Induction – September 2019

A one day, fast track course for those new to asset management marketing or in need of a one day refresher. 

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Market Insight

19 September

Winning the Battle for Next Gen Wealth

We stand on the cusp of the biggest wealth transfer in history at a time of exponential technological change. How can wealth managers retool their propositions for Next Generation clients, while not alienating the over-60s who remain core business?

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Insight

Market Insight

6 days ago

Influencer Marketing

If successfully implemented, influencer marketing can increase the attention you receive from your target audience and can be a fantastic way to create and share interesting and valuable content.

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Market Insight

1 week ago

Trends in fund flows – can marketers help?

In a world where firms are having to work ever harder to gain and maintain investors, there is severe pressure on brands to demonstrate their worth in a client’s environment. This means that marketing arguably has a more important role to play in helping investment managers differentiate in a cluttered space.

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Market Insight

2 weeks ago

When stakeholders stall marketing projects

Many a marketing project has overrun its timeline due to delays in getting elements signed off. While this is sometimes accepted as a reality of any marketing project, delays can be decreased or avoided with some proper preparation at the beginning of major projects.

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Market Insight

2 weeks ago

Social media issues in the investment management industry

Sorcha Lorimer the CEO and Founder of Trace® and Benjie Elston Product Director of White Marble write about the challenges within social media in the investment management industry. Marketing teams are trying to react to this new world, and leverage the myriad of tools they have at their disposal.

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Market Insight

2 days ago

Climate change: is your equities portfolio too hot to touch?

Keeping up with Industry News: With such a short deadline before climate change is irreversible, its been widely debated what is going to make world and industry leaders create change that will affect behavior fast enough.

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