Welcome

Join the Fund Marketing Network and gain access to events and resources designed specifically for marketers within the asset management world.

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The Fund Marketing Network brings together all the resources that marketers working in asset management need on a day to day basis

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Brought to you by White Marble Marketing, the Fund Marketing Network's goal is to provide the resources to boost knowledge and produce effective marketing within the asset management world

The Fund Marketing Network is an online platform designed specifically for marketers working within asset and wealth management.

By joining the Network, you will have access to a wealth of resources, ranging from  events, webinars, research and reports as well as having the chance to meet and network with industry peers and leaders. All designed to broaden your marketing skills, industry knowledge and ultimately enhance your career.

No matter what stage you are in your career, we have a programme for you:

  • Induction – a one day course for those new to the industry or in need of a refresher
  • Academy – a five day course, spread over a year designed to train, develop and grow marketing professionals
  • Leadership – a five month course designed to build confidence, skills and profile in senior marketers
  • Network membership  – provides access to our online platform of webinars, events, expert speaker series, research and networking events

Events

Digital

10 April

Academy: Digital Dynamics

A lively and interactive day understanding the changing digital landscape, how to ensure effective e-marketing and what digital means in 2019.

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Content

02 May

The Importance of Client-Centric Language

This session will demonstrate that investment marketing copy continues to be blighted by language that clients don’t like.

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Content

23 May

Video Content: Plan your strategy, be creative & get a return on investment.

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Academy: Developing key leadership skills

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Fund Marketing Induction Day

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Insight

Content, Digital

1 week ago

SEO Content Writing Cheat Sheet

In this guide, you’ll learn how to write content around a specific keyword phrase.

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Regulatory

3 weeks ago

SMCR – Key messages for Marketers

With 2 new regimes being implemented by financial services companies by December 2019, lets take a look at the potential impact on asset managers.

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Market Insight

4 weeks ago

Part 2: Discretionary Fund Managers: 4 tips on how asset managers could improve their relationship with DFMs

In part 2 of our DFM research, we provide four recommendations as to how marketers could operate differently to improve this important relationship.

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