Brought to you by White Marble Marketing, the Fund Marketing Network's goal is to provide the resources to boost knowledge and produce effective marketing within the asset management world
The Fund Marketing Network is an online platform designed specifically for marketers working within asset and wealth management.
By joining the Network, you will have access to a wealth of resources, ranging from events, webinars, research and reports as well as having the chance to meet and network with industry peers and leaders. All designed to broaden your marketing skills, industry knowledge and ultimately enhance your career.
No matter what stage you are in your career, we have a programme for you:
- Induction – a one day course for those new to the industry or in need of a refresher
- Academy – a five day course, spread over a year designed to train, develop and grow marketing professionals
- Leadership – a five month course designed to build confidence, skills and profile in senior marketers
- Network membership – provides access to our online platform of webinars, events, expert speaker series, research and networking events
Expert Speaker Series: Winning the Hearts, Minds and Confidence of the Board
An unfortunate but familiar scenario plays out. A team comes up with a breakthrough idea that will drive short and long-term growth. However, once in the boardroom it all falls apart, with senior managers exposing cracks in the strategy where outcomes have not been clearly defined or supported with adequate facts. Defeat hangs heavy in the room, offset with blank stares and demands to rewrite the plans again.Learn More
Fund Marketing Induction March 2019
For those new to asset management marketing or in need of a one day refresher. The Fund Marketing Induction course offers a one day intimate learning experience covering all you need to know as an introduction to investment marketing.Learn More
2 days ago
Part 2: Discretionary Fund Managers: 4 tips on how asset managers could improve their relationship with DFMs
In part 2 of our DFM research, we provide four recommendations as to how marketers could operate differently to improve this important relationship.Read More
4 days ago
Brand Identity & Definition: Tips for discovering brand authenticity
Don’t be lazy – Keep digging for the finer nuances of what you
do differently & express it with heart and purpose.
1 week ago
Part 1: Discretionary Fund Managers: How well do you know this key distribution channel?
Discretionary Fund Managers (DFMs) are increasingly acting as gatekeepers to the flow of retail assets in the investment market. We recently worked with research company, DISCUS, to find out how DFMs select funds, what they think of the asset managers who provide these underlying funds and what could be done to improve this relationship.Read More