Welcome

Join the Fund Marketing Network and gain access to events and resources designed specifically for marketers within the asset management world.

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The Fund Marketing Network brings together all the resources that marketers working in asset management need on a day to day basis

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Brought to you by White Marble Marketing, the Fund Marketing Network's goal is to provide the resources to boost knowledge and produce effective marketing within the asset management world

The Fund Marketing Network is an online platform designed specifically for marketers working within asset and wealth management.

By joining the Network, you will have access to a wealth of resources, ranging from  events, webinars, research and reports as well as having the chance to meet and network with industry peers and leaders. All designed to broaden your marketing skills, industry knowledge and ultimately enhance your career.

No matter what stage you are in your career, we have a programme for you:

  • Induction – a one day course for those new to the industry or in need of a refresher
  • Academy – a five day course, spread over a year designed to train, develop and grow marketing professionals
  • Leadership – a five month course designed to build confidence, skills and profile in senior marketers
  • Network membership  – provides access to our online platform of webinars, events, expert speaker series, research and networking events

Events

Regulatory

23 January

Expert Speaker Series: Life after Senior Managers Certification Regime (SMCR)

Senior Managers and Certification Regime will be implemented across c. 47,000 firms in December 2019.  This seismic change in the way solo regulated firms are supervised will have an impact ac

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Content

06 February

Academy: Effective content marketing

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Market Insight

06 February

Quarterly Networking Event

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Expert Speaker Series: Winning the Hearts, Minds and Confidence of the Board

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Fund Marketing Induction March 2019

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Insight

Content

1 day ago

Use of language in investment writing

There are two criteria good investment writing will fulfil: <strong>Accessibility</strong> Engage the client with content they’ll understand in a style that’s accessible; think about their attention “budget” <strong>Client

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Digital

2 days ago

Evonomie: What is a Net Promoter Score, and Why Does it Matter to Your Business?

Net Promoter Scores (NPS) have been popular in many industries as a measure of client satisfaction. A simple question; “On a scale of 1 to 10, how likely are you to recommend this company’s product or service to friends, family, or colleagues?”

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Video: Tom Hughes Allianz Global Investors

We caught up with Tom Hughes, Head of Northern European Marketing at Allianz Global Investors, to ask him some questions as part of our Views, Insights &amp; Perspectives video series. Tom reflected with Georgina Field on the activity and the te

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